The 6 Benefits Of Outsourcing Lead Generation

Most people may want to keep the cost per lead as low as possible in order to maximize their return on investment. Infact, it is the opposite – the higher the cost per lead, the more qualified the lead. It’s probably hard to have a balance between account executives and sales development reps. If your product costs more than $1,000 and has a longer sales cycle, you might be better off outsourcing. Brightest Minds has nearly a decade of experience generating leads on LinkedIn for clients all over the world. Because of our highlycustomized LinkedIn strategiesand personal outreach, we’re able to match clients with the right prospects. We can pull up contact info relevant to the ideal client profile you provide us. Not to mention, we can get past spam filters and make sure prospective buyers see your offer.

Many options are available for generating leads, but in order to sustain those leads, there has to be a sure-fire method. One of the most result-yielding methods is to contact your business partners daily and this can be done by cold calling.

lead outsourcing

If you stop to consider the cost of doing your own outbound lead generation strategy, the ROI of lead generation outsourcing becomes a much more sensible solution. Sales outsourcing is when you purchase sales functions (outsourced lead generation, cold calling, etc.) outside of your own in-house sales department to help promote your company’s products or services. Typically, when an organization makes a decision to look for an outsourced lead generation company, they don’t know what to expect. A lead generation company inbound vs outbound marketing is an organization that aligns sales and marketing efforts to create business opportunities, with an endgame goal of growing sales funnels for its clients. Such companies specialize in sales development and have a full technical stack and professional teams to execute lead generation for you up to perfection.


Not to mention skilled resources, enabling technology, and expert execution as well. Growth Orbit has developed the formula for delivering outsourced B2B lead generation success. Experienced B2B sales development reps. We have that covered.

The results are the faster product to market expansions with a competitive advantage. Helpware’s outsourced content control and verification expand your security to protect you and your customers. We offer business process outsourcing and technology safeguards including Content Moderation, Fraud Prevention, Abuse Detection, and Profile Impersonation Monitoring. Expand content control and verification by joining your team with ours. The results are enhanced safeguards and improved customer trust. There is no doubt that customer support is integral to business success. However, providing quality customer support can be expensive and time-consuming especially when it needs to be performed across numerous channels.

Moreover, your in-house marketing team probably knows your product too well. When you assume that your customers know as much about your business as you do, you start making mistakes. This makes sense since internal sales turnover is very high (around 16%). That’s not to mention the costly hire of the right lead generation experts who can get you a real ROI. Aside from that, one should also make sure that there is constant communication between both companies. This ensures people working on generating leads for you are constantly aware of the goals and targets they must achieve. Effective communication can address most underlying issues and lets them perform exceptionally well.

They could reach a large number of people, but there is a possibility that most of them are not interested in your services or are unlikely to make a purchase. That is to say, it is all but guaranteed to be effective for you.

Such a company may specialise in one particular aspect of business development – like cold calling – or could be a more generalised marketing agency. We talked about the importance of location of outsourced CX solutions agency so we want to review whether or not it’s important for your business. Is it important to you that you meet your sales representative or visit the company headquarters of your appointment setting partner? It’s important to note that although another company is handling your sales team’s day-to-day lead gen efforts, your in-house team, or a specific contact person, remains in full control of the campaign.

Optimize Your Outbound Strategy

Traditionally, marketing meant reaching out to people and introduce your business to them. But with online marketing, the inbound lead generation process also became part of the marketing circles.

In other cases, employees can be the best advocates for your product, and might only need help with one smaller area, or perhaps no help at all, they are entirely self-sufficient. This is probably a good time to mention, Sopro uses over 40 variables to allow you to be highly specific about your ideal client. Plus we can map your entire market, for free before you even start. If you have formalised market segmentation and buyer personas, you can hand these over and flesh out the understanding with some onboarding meetings. We can’t expect our competitors to share any data with us, so we decided to study the public information they provide.

Build Your Dedicated Team

This is done through cold email tools we integrate with so that leads automatically get added to sequences. Instead of chasing after the leads yourself and letting everything else suffer in the process, they will be waiting for you daily, while you continue improving your business in many other aspects. Imagine that you realize there is no need to advertise anymore since the forwarded hot leads reach enough clients at the moment. It’s because you can’t spend the required amount of time building these leads.